Privacy Policy
Last updated: February 2026
WildChart ("we", "us", "our") is a specialist platform operated by Worth Avenue Yachts. This privacy policy explains how we collect, use, and protect your personal information when you use our website at wildchart.com.
Information We Collect
Information you provide
When you submit a form on our site - such as a charter inquiry or contact form - we collect the information you provide, which may include your name, email address, phone number, and details about your charter preferences.
Information collected automatically
We use cookies and similar technologies to collect information about your browsing activity, including:
- Pages visited and time spent on each page
- Browser type, device type, and operating system
- IP address and approximate geographic location
- Referring website or search terms
LocalStorage data
Our yacht bookmarking feature stores your saved yachts in your browser's local storage. This data stays on your device and is not transmitted to our servers.
How We Use Your Information
We use the information we collect to:
- Respond to your charter inquiries and provide personalised yacht recommendations
- Improve our website, content, and services
- Analyse website usage and performance through analytics tools
- Send follow-up communications related to your inquiry (we will not add you to marketing lists without explicit consent)
- Prevent spam and abuse through Cloudflare Turnstile verification
Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics / Google Tag Manager - Website analytics and conversion tracking
- Cloudflare - Website hosting, CDN, and Turnstile spam protection
- Lead Gateway - Form processing and lead management (operated by our team)
Data Sharing
Your charter inquiry information is shared with Worth Avenue Yachts charter specialists who will handle your booking. We do not sell your personal information to third parties. We may share anonymised, aggregated data for analytics purposes.
Data Retention
We retain your inquiry data for as long as necessary to provide our services and fulfill our legal obligations. You can request deletion of your data at any time by contacting us.
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of analytics tracking (using your browser's Do Not Track setting or a cookie blocker)
Cookies
We use cookies for analytics and functionality. You can control cookie settings through your browser. Disabling cookies may affect some features of our website.
Contact
For questions about this privacy policy or to exercise your data rights, contact us at [email protected].